2023
Creative Lead & Head Designer · Brand, Identity & Web
Mental Health · Consumer
Figma, Adobe Creative Cloud, Web design tools
1. What’s Been Done
At MindHappy I led the full rebrand and website design, from brand strategy through to launch-ready pages.
· Developed brand strategy and positioning
· Designed the visual identity and guidelines
· Created a new web experience and page system
· Managed designers and collaborated with stakeholders
Homepage and core brand surfaces
2. Context
Mental health brands can easily drift into either overly clinical or overly “cute” territory.
The opportunity for MindHappy was to feel trustworthy, warm, and modern — an experience that people would actually feel comfortable spending time with.
3. The Idea
The brand system leans into soft geometry, careful typography, and colour that feels calming without becoming flat or generic.
The web experience focuses on clarity: who MindHappy is for, how it works, and what people can expect from the product.
4. The Web Experience
The site is structured around simple, reassuring flows — guiding people from understanding the product to getting started, with clear calls-to-action and minimal friction.
5. Notes
MindHappy is a good example of my “brand + product” overlap: strategy, visual identity, and web UX all feeding into each other, rather than being treated as separate tracks.