2024–2025
Senior Creative & Lead Designer · Founder
Social · Sports & Fitness · Marketplace
Figma, Adobe Creative Cloud, After Effects, Prototyping tools
1. What’s Been Done
Jimbo is a social connectivity app that helps people find workout and sports partners, while giving trainers and businesses a place to promote activities and sell gear.
· Defined the product proposition and brand foundations
· Built the visual identity and app look & feel
· Designed end-to-end UX for discovery, booking, and messaging
· Created flows for e-commerce and gear purchases
· Produced marketing visuals and launch materials
· Helped shape roadmap and feature prioritisation as founder
Homepage & core product surfaces
2. Context
Fitness is social by nature, but discovery is fragmented. People rely on word of mouth, scattered groups, or big-box gym apps that don’t feel personal.
Jimbo set out to make it easy to find people to train with, discover sessions nearby, and support independent trainers and studios — all in one place.
As founder and lead designer, I owned the end-to-end experience: from brand and story to interaction details and content.
Exploring patterns for discovery and sign-up
3. The Idea
At its core, Jimbo is about lowering the friction to say “yes”.
Design principles:
· Social first — real profiles, real people, clear commitments
· Local and relevant — sessions and partners that feel close
· Business-friendly — give trainers and studios real tools
· Extendable — a platform that can support e-commerce and AI
Flows for onboarding, discovery and booking
4. The Product
Key product surfaces:
Discovery — find people, trainers, and activities via filters, tags, and recommendations.
Sessions & bookings — simple flows for joining classes, 1:1s, or casual meetups.
Business & trainer tools — profiles, schedules, and promotion surfaces.
E-commerce — a curated way to buy relevant gear directly from within the ecosystem.
UI language and card system
5. Notes
Jimbo blends my experience across brand, web, and product into a single, founder-led build.
The focus throughout was keeping the experience human and motivating, rather than just another “fitness tracker”.
As the product evolves, the foundation supports deeper personalisation, AI-assisted matching, and a richer marketplace.